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GODIVA
China Media Brussels Tour
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Communication Objectives Reinforce GODIVA’s leading position in premium luxury chocolates.
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Link Godiva with Belgium as the origin of the brand.
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Build brand credentials, a long heritage of Belgian craftsmanship and product innovation; deliver the uniqueness of GODIVA chocolate to the chocolate lovers in China, Taiwan & HK; strengthen brand awareness.
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Emphasize the story of truffles and that Godiva is the reference for Belgian truffles in the world.
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